Our Impact Report
Through our opportunity-based model, BBB empowered over 44,000 people every month in 2024, 95% of them women, to generate a dignified income and build sustainable businesses. With Sales Force earnings rising 22% to R755 million, new training and digital tools introduced to support our Sales Force, we strengthened our operations, broaden our impact and expanded our reach across Southern Africa. Our journey is about more than growth. It is about building resilient communities, advancing gender equality, and changing lives for the best.
Contributing to Global Goals
We are dedicated to addressing the challenge of access to income-generating opportunities and essential products for communities across Africa. Aligned with our mission, vision, and purpose, we actively support 3 Sustainable Development Goals (SDG) to create a brighter future for millions across Africa.
SDG 1: No Poverty
By creating dignified earning opportunities, we are helping individuals break the cycle of poverty and improve their financial stability.
SDG 5: Gender Equality
With 94% of our sales force comprised of women, we contribute to gender equality by promoting economic participation and financial independence.
SDG 8: Decent Work and Economic Growth
Our inclusive sales model generates decent work opportunities,
fosters entrepreneurship, and stimulates local economies.
Driving Impact Through Sustainable Opportunities
We empower individuals, especially women in underserved communities, by creating opportunities to earn an income through selling high-quality, affordable products. Our model removes barriers such as upfront costs, allowing our sales force to succeed while building financial inclusion and supporting local economies. Beyond creating income, we help reduce inequalities by making essential goods more accessible and supporting healthier, more resilient households. Through partnerships and community engagement, we continue to grow across Southern Africa, expanding into Zambia, Mozambique, Botswana, Zimbabwe and Namibia.
Our Highlights for 2024
R755 million
7 African 
44 000 
95%